Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBADV603B Mapping and Delivery Guide
Manage advertising production

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency BSBADV603B - Manage advertising production
Description This unit describes the performance outcomes, skills and knowledge required to plan, direct, monitor and evaluate the production of electronic and print advertising.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application This unit applies to individuals working in a senior advertising management, advertising production or account management role within an advertising or media organisation.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field Business Development - Advertising
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Plan the production process for advertisements
  • Confirm the timing and budgetary requirements for creative and production work
  • Assess the creative brief and identify factors that influence the production process
  • Investigate and determine production processes to suit the advertising brief, creative work and the advertising medium
  • Determine the specifications to suit both the advertisement and production process
  • Schedule pre-production work to meet production and post-production requirements
  • Plan a production schedule to meet the requirements of the advertising brief and media plan
       
Element: Evaluate and select suppliers
  • Identify suppliers for each element in the production process
  • Assess suppliers in terms of their expertise and capacity to meet production, budget and schedule requirements
  • Base choice of suppliers on merit and value for money and their capacity to meet legal and ethical requirements
  • Brief and gain agreement from suppliers on the production, schedule and process requirements
       
Element: Direct the advertising production process
  • Integrate the management of all aspects of the production process to meet the requirements of the advertising brief and schedule
  • Involve creative specialists in the production process to solve creative problems and to advise on creative changes to ensure the resulting advertisement is consistent with the objectives and positioning for the product or service
  • Ensure the outputs from the production process meet the requirements of the production schedule, creative brief and media plan and meet legal and ethical requirements
       
Element: Evaluate advertising production
  • Evaluate the quality and cost-effectiveness of the production processes and report against the requirements of the creative brief
  • Ensure evaluation processes are valid and measure quality against the standards established in the creative brief
  • Evaluate the final advertisement in relation to the requirements of the creative brief
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

planning, directing, monitoring and evaluating the production of at least two advertisements, including:

one electronic advertisement

one print advertisement.

Context of and specific resources for assessment

Assessment must ensure:

access to an actual workplace or simulated environment

access to office equipment and resources

access to production facilities

access to advertising and creative briefs, and media plans.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

analysis of responses to case studies and scenarios

assessment of reports detailing production activities

demonstration of production techniques to develop a print and electronic advertisement

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

observation of presentations of advertisements produced

oral or written questioning to assess knowledge of advertising and creative briefs, and media plans

review of evaluation of final advertisement in relation to the requirements of the creative brief.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

other advertising units.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to question, clarify and report when managing advertising production

literacy skills to interpret production requirements and supplier profiles

numeracy skills to develop budgets and schedules

organisational and time management skills to prepare a production plan

project management skills to direct and monitor suppliers

technology skills to operate office and production equipment used in development of advertisements.

Required knowledge

organisational budget, product and/or services

contents of the advertising and creative briefs, and media plans

printing, television, film and video production process

legal and ethical requirements of the advertising industry

identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations, codes of practice and national standards, such as:

anti-discrimination legislation

consumer protection laws

copyright legislation

ethical principles

fair trading laws

privacy laws

Trades Practices Act

how to use software and operate equipment used in advertising production processes.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Factors that influence the production process may include:

budget

central idea

creative concept

image factors

timeframe

Production processes may include:

print production processes such as:

computer software programs

desktop publishing

flexography

inkjet printing

letterpress

offset lithography

pre-print production processes

rotogravure

silk screen

electronic production processes such as:

film

live recording

podcasting

sound recording

streaming

video

websites

Specifications may include:

art reproduction

aspect ratio

colour register/s

colour reproduction:

colour separation

composition

computerised colour reproduction

film

halftones

line art

photography

process colour

screens

spot colour

typesetting

video

Media may include:

cinema

internet

out of home

radio

television

Pre-production work may include:

receipt and review of advertising copy

receipt of visual elements and layout

rehearsals

scripts

set construction

storyboards

Production schedule may include:

film or video shooting

pre-production work

production work

post-production work

sound recording

Legal and ethical requirements may include:

codes of practice such as those issued by:

Advertising Federation of Australia

Australian Communications and Media Authority

Australian Competition and Consumer Commission

Australian Performing Right Association

Commercial Radio Australia

Free TV Australia

cultural expectations and influences

ethical principles

legislation

policies and guidelines

regulations

social responsibilities such as protection of children, environmental issues

societal expectations

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Confirm the timing and budgetary requirements for creative and production work 
Assess the creative brief and identify factors that influence the production process 
Investigate and determine production processes to suit the advertising brief, creative work and the advertising medium 
Determine the specifications to suit both the advertisement and production process 
Schedule pre-production work to meet production and post-production requirements 
Plan a production schedule to meet the requirements of the advertising brief and media plan 
Identify suppliers for each element in the production process 
Assess suppliers in terms of their expertise and capacity to meet production, budget and schedule requirements 
Base choice of suppliers on merit and value for money and their capacity to meet legal and ethical requirements 
Brief and gain agreement from suppliers on the production, schedule and process requirements 
Integrate the management of all aspects of the production process to meet the requirements of the advertising brief and schedule 
Involve creative specialists in the production process to solve creative problems and to advise on creative changes to ensure the resulting advertisement is consistent with the objectives and positioning for the product or service 
Ensure the outputs from the production process meet the requirements of the production schedule, creative brief and media plan and meet legal and ethical requirements 
Evaluate the quality and cost-effectiveness of the production processes and report against the requirements of the creative brief 
Ensure evaluation processes are valid and measure quality against the standards established in the creative brief 
Evaluate the final advertisement in relation to the requirements of the creative brief 

Forms

Assessment Cover Sheet

BSBADV603B - Manage advertising production
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

BSBADV603B - Manage advertising production

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: